Market research, sample ads and a sample video, all made for Aus Energy Solar in one evening.
Prepared by Rebeca Lopes
View as slides on a laptop →Source: Meta Ad Library, active ads in Australia, 10 Nov 2026.
40 different ad ideas. Selfie videos next to the battery, at real customers' homes. Offer: $0 deposit, 0% interest.
Adds every rebate into one big number ($8,147 saved) and pushes the 1 January rebate drop.
Not an installer: a referral site. 44 ads, one per suburb, all sending people to a quick "see your price" quiz. The leads go to partner installers.
Nobody in the market is using humour. That space is open.
49 seconds. Follows Elia's story: $1,000 bills, the install, the $65 bill, the blackout.
31 seconds, Reels length. Hook in the first second, two Johns on the same street, more motion and sound, and a question that gets comments.
A 15-second motion-graphics ad. No characters, just the deadline, the offer and the proof: 4.8 stars, our own crews, four cities.
Short ads like this are cheap to make in many versions, one per city or per offer, and test against each other.
Meta and Google, many variations, tested every week
Every lead belongs to Aus Energy only
Leads arrive straight to the team
Cost per lead, next to what bought leads cost
Plus organic content on Instagram and Facebook: installs, customers and the crew. Ads start on Aus Energy's existing ad account, with budget increased step by step.
Bought leads keep running the whole time. Nothing is switched off until the numbers say so.
90 days. Real numbers. Then decide.
Prepared by Rebeca Lopes